Speaking gigs at ExactTarget, SIPA and SFIMA
I’ve been living out of a carry-on for the past few weeks, with optimization workshops at the MarketingSherpa B2B Summits in San Francisco and Boston, and presentations at the ExactTarget Connections ’09 Conference in Indianapolis.
And it looks like I’ll be adding more frequent flier miles in November, too. Around my upcoming move from Jacksonville to Tampa, I’m heading south to Miami for two presentations:
- Nov. 12, at the Specialized Information Publishers Association (SIPA) Marketing Conference, I’ll be discussing optimization strategies and reviewing websites from selected SIPA members.
- Also on Nov. 12, at the South Florida Interactive Marketing Association (SFIMA), I’ll be reviewing eleventh-hour optimization ideas ecommerce sites can use to capitalize on the fast-approaching holiday (and post-holiday) season.
As part of this quick blog update, I’ve added several links to to the sidebar, ranging from my webinars with MarketingExperiments to interviews and articles with ExactTarget, Marketo, and MarketingSherpa. And here’s a bunch of my blog posts on marketing optimization and testing.



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