Presentations & Publications

Here are a few of my recent presentations, webinars, whitepapers, blog posts and interviews; topics covered include conversion rate optimization, integrated marketing (email, PPC, SEO), B2B and social media:

MarketingExperiments

• Beyond Landing Pages: Conversion rate optimization strategies
  (Webinar and research brief)
• Ecommerce Optimization: A holiday playbook for procrastinators
  (Webinar and research brief, with guest Linda Bustos, Get Elastic)
• How to improve your SEO clicks and conversions
  (Webinar and research brief, with guest Paul Taylor, WebMarketing123)
• Optimizing PPC campaigns to boost conversions, ROI
  (Webinar and research brief)
• Optimizing Your Ecommerce Site
  (Webinar and research brief, with guest Stefan Tornquist, MarketingSherpa)
• Twitter Experiments: Getting beyond the “now what?”
  (Webinar and research brief, with guests Jason Breed, Neighborhood America, and Marc Meyer, Digital Response)

ExactTarget

• Diversifying Your Testing Mix: Using “Radical Redesign” Tests With A/B and MVT to Maximize Revenue
  (ExactTarget Connections 2009 presentation – video coming)
• Letters to the C-Suite Interview: Hunter Boyle
  (Interview blog post)
• Letters to the C-Suite: Sage Marketing Advice for Uncertain Times
  (Whitepaper – PDF)

Specialized Information Publishers Association (SIPA)

• Why Your Site is Leaking Sales … and 7 Budget-Friendly, High-Impact Ways to Fix It
  (SIPA Annual Marketing Conference 2009 presentation – video coming)

South Florida Interactive Marketing Association (SFIMA)

• Ecommerce Optimization: Last-Minute Plays for the Holiday and Beyond
  (SFIMA November 2009 conference presentation – video coming)

Marketo

• Testing Your B2B Marketing: Thought Leadership with Hunter Boyle
  (Interview blog post)

MarketingSherpa

• Testing Email Send Times
  (Interview podcast)