Work & Results

Because my work includes client-side, agency and consulting roles, the following list is more of an overview than a detailed CV.

The work and results also include volunteer roles, continuing education and personal enrichment activities. More details are available on my LinkedIn profile.

1800Hotels.com: Online Marketing Director.

  • overhauled weekly email newsletter for a 575% sales increase
  • launched email and affiliate marketing programs that produced over $200K incremental revenue in first month
  • implemented new CPC strategies that increased channel conversions up to 45% and reduced CTA by up to 37%

MarketingExperiments: Content Marketing Director.

  • doubled email newsletter subscribers (to 92,000+)
  • increased marketing webinar attendance by 185% with an average of 500+ B2B participants
  • increased blog visits by 56% and enlisted 8,000+ new social media fans within six months
  • launched new webinar videos, special reports series and white papers
  • led redesigns of email newsletter and blog, and revamp of key areas of primary research website
  • expanded marketing optimization training workshops (online and live events)

Presented and/or exhibited at several marketing conferences and workshops, including Exact Target Connections 2009, MarketingSherpa Summits (B2B, Email, Subscriptions) , Specialized Information Publishers Association (SIPA), South Florida Interactive Marketing Association (SFIMA), and produced biweekly marketing optimization training webinar series.

Steege/Thomson Communications: Senior Associate.

  • Japan America Society of Greater Philadelphia: Consulted on the strategic content development and website optimization for the 2008 redesign of Subaru Cherry Blossom Festival website. Improvements to the site contributed to a 23% increase in unique visitors and 61% more pageviews than the previous year.
  • Robert Wood Johnson Foundation: Worked on development and content marketing of the award-winning site PediatricAsthma.org, including: writing site content and developing an integrated multichannel campaign (e-mail, direct mail, SEO/SEM, link building). SEO work yielded top 5 rankings for targeted phrases.
  • Annie E. Casey Foundation: Wrote case statements, including interviews and profiles, of ECD/HOPE and Southern Good Faith Fund, winners of the celebrated 2007 Families Count National Honors Program Award.
  • University of Pennsylvania: Wrote, developed and art directed Penn Dental Medicine’s fundraising campaign materials and worked on creative development of Penn Nursing’s campaign video and brochure, key components of Penn’s $3.5 billion Making History campaign. Also produced an analytics-driven audit and content strategy for the Penn GSE website.
  • Fulfillment Works: Nearly doubled inbound lead volume with SEO and site optimization project.

Hunter Boyle Creative Communications: Principal and founder. I’ve also worked as a partner and contractor with agencies such as Steege/Thomson Communications, French/West/Vaughan PR, and Binger Marketing.

  • Legacies & Lifelines: Worked with principals to develop, structure and launch their successful online training and certification programs for diverse audiences.
  • ITALIA 2008: Published a 2008 calendar featuring my photographs of Italy, with proceeds going to support Doctors Without Borders.
  • Greater Philadelphia Chamber of Commerce: Photographer for The Greater Philadelphia Story annual metro area relocation and resource guide 2006-2007.
  • Ubisoft: Designed graffiti-style letterforms and graphics for AND1 StreetBall video game website.
  • Binger Catalog Design & Marketing: In-house website development and production for Binger.com and its web clients, including DriveSavers and Mid-Peninsula Speech & Language Clinic.
  • Website development and marketing clients: St. Augustine Music Festival 2009, Totally Zen, Swinerton, Tepha, Renaissance Ballroom, KnowledgeFoundation

Progressive Business Publications (PBP): Editor and/or product marketing manager for a variety of print and digital B2B publications, including:

  • Internet Marketing Report
  • What’s Working in Sales Management
  • Sales & Marketing Update email newsletter
  • Internet Marketing Report blog
  • CD-ROM sales training toolkit

Industry Standard: Special projects editor for award-winning news website TheStandard.com. Developed content and commerce sections, including directories of 7,000+ digital companies and professionals, special reports and feature packages, and magazine tie-ins; managed production of 18 email newsletters. Survived dot-com collapse.

Quinlan Publishing Group: Editor of Grants for Cities & Towns newsletter and new media director. Developed new site strategy that tripled website traffic and doubled web-based publication orders in first year. Produced and designed several websites and integrated marketing campaigns (direct mail, banner ads, link and email placements).

The Republic of Letters: Production manager and designer for launch of Saul Bellow’s literary magazine.

Social Change Leaders: Completed a Greater Philadelphia Cares pilot program for nonprofit leadership and group dynamics; worked with a team to develop and present a concept for a 501(c)3 to support sustainable business growth in underserved communities.

Stanford University Web Publishing workshop

Rice University Publishing Program

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