Work & Results
In March 2010 I joined 1800 HOTELS as Director of Internet Marketing, after relocating to Tampa in December 2009 and working as a senior consultant with French/West/Vaughan. We’ve already seen a great response to our revamped email newsletter, launched in April, so look for more results here in the near future.
Past positions, projects, clients and results
Since my work includes client-side, agency and consulting roles, the list below is more of an overview than a detailed CV. The work and results also include volunteer roles, continuing education and personal enrichment activities. More details are available on my LinkedIn profile.
MarketingExperiments: Content Marketing Director. Between March 2008 and December 2009, results included:
- doubled email newsletter subscribers (to 92,000+)
- increased marketing webinar attendance by 185% with an average of 500+ B2B participants
- increased blog visits by 56% and enlisted 8,000+ new social media fans within six months
- launched new webinar videos, special reports series and white papers
- led redesigns of email newsletter and blog, and revamp of key areas of primary research website
- expanded marketing optimization training workshops (online and live events)
Presented and/or exhibited at several marketing conferences and workshops, including Exact Target Connections 2009, MarketingSherpa Summits (B2B, Email, Subscriptions) , Specialized Information Publishers Association (SIPA), South Florida Interactive Marketing Association (SFIMA), and produced biweekly marketing optimization training webinar series.
Steege/Thomson Communications:
- Japan America Society of Greater Philadelphia: Consulted on the strategic content development and website optimization for the 2008 redesign of Subaru Cherry Blossom Festival website. Improvements to the site contributed to a 23% increase in unique visitors and 61% more pageviews than the previous year.
- Robert Wood Johnson Foundation: Worked on development and content marketing of the award-winning site PediatricAsthma.org, including: writing site content and developing an integrated multichannel campaign (e-mail, direct mail, SEO/SEM, link building). SEO work yielded top 5 rankings for targeted phrases.
- Annie E. Casey Foundation: Wrote case statements, including interviews and profiles, of ECD/HOPE and Southern Good Faith Fund, winners of the celebrated 2007 Families Count National Honors Program Award.
- University of Pennsylvania: Wrote, developed and art directed Penn Dental Medicine’s fundraising campaign materials and worked on creative development of Penn Nursing’s campaign video and brochure, key components of Penn’s $3.5 billion Making History campaign.
- Fulfillment Works: Nearly doubled inbound lead volume with SEO and site optimization project.
Hunter Boyle Creative Communications:
- ITALIA 2008: Published a 2008 calendar featuring my photographs of Italy, with proceeds going to support Doctors Without Borders.
- Greater Philadelphia Chamber of Commerce: Photographer for The Greater Philadelphia Story annual metro area relocation and resource guide 2006-2007.
- Ubisoft: Designed graffiti-style letterforms for AND1 StreetBall video game website.
- Binger Catalog Design & Marketing: In-house website development and production for Binger.com and its web clients, including DriveSavers and Mid-Peninsula Speech & Language Clinic.
- Website development and marketing clients: St. Augustine Music Festival 2009, Totally Zen, Swinerton, Tepha, Renaissance Ballroom, KnowledgeFoundation
Progressive Business Publications (PBP): Editor and/or product marketing manager for a variety of print and digital B2B publications, including:
- Internet Marketing Report
- What’s Working in Sales Management
- Sales & Marketing Update email newsletter
- Internet Marketing Report blog
- CD-ROM sales training toolkit
Industry Standard: Special projects editor for award-winning news website TheStandard.com. Developed content and commerce sections, including directories of 7,000+ digital companies and professionals, special reports and feature packages, and magazine tie-ins; managed production of 18 email newsletters. Survived dot-com collapse.
Quinlan Publishing Group: Editor of Grants for Cities & Towns newsletter and new media director. Developed new site strategy that tripled website traffic and doubled web-based publication orders in first year. Produced and designed several websites and integrated marketing campaigns (direct mail, banner ads, link and email placements).
The Republic of Letters: Production manager and designer for launch of Saul Bellow’s literary magazine.
Social Change Leaders: Completed a Greater Philadelphia Cares pilot program for nonprofit leadership and group dynamics; worked with a team to develop and present a concept for a 501(c)3 to support sustainable business growth in underserved communities.
Stanford University Web Publishing workshop
Rice University Publishing Program
